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Jun 5, 2017

Email marketing provides a great platform for you to nurture your leads and prospects and eventually convert them into customers. It’s difficult, however, to be all things to all people—and if you aren’t segmenting your database effectively you may struggle to achieve the results you’re looking for. In this episode of Inside the Industry, we discuss how to segment your prospects based on their unique interests to deliver targeted content and boost conversion rates. Tune in now to learn more!