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Oct 22, 2014

We’ve all experienced it, the seemingly non-stop battle between sales and marketing teams arguing over the lead quality and questioning the efforts of the opposing team. Sales and marketing teams have traditionally butted heads, when they should really be working together. When your sales and marketing teams work together, you can write better content, generate higher quality leads and lower the cost of customer acquisition.

On this week’s episode of MSPradio, we chat with Jeanne Hopkins, Chief Marketing Officer at Continuum and Mark Zahar, VP of Channel Sales at Continuum, to discuss the importance of sales and marketing alignment and how to make it work for your business.